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Ken dumps Barbie: Greenpeace’s latest success!

As most people who’ve read on the history of CSR will know, Greenpeace features big with their campaign around Brent Spar. ¬†They are the perfect example of what some researchers call ‘confronters’, i.e. organizations that attack the corporations in order to raise their awareness on CSR/Sustainability issues. ¬†Another example of how they did this was […]

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