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12 Minutes of CSR

When one thinks of Film Festivals, Corporate Citizenship is not the first thing that comes to mind, is it?  It is, if you work at the Boston College Center for Corporate Citizenship! The BCCCC (give or take a ‘C’) had organized a Corporate Citizen Film Festival in 2010 and some of the entries are really worth a watch.  I won’t post them all here, but it is worth spending 12 minutes to watch these four videos, from four different business sectors.  Note the strategic focus of each company and the thinking that has gone into some of these approaches!

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