Responsible Business = Responsible Customers

I had a great experience while shopping for wine at In Vino┬áthe other day. For those who don’t know, this is a specialized wine store in Yerevan. Besides the great customer service, I got a little surprise in my bag with my bottle of wine – a little do-it-yourself alcohol test, which uses saliva to estimate the level of alcohol in your blood.

As I’ve mentioned in a previous post (the one on the eco-rating of mobile phones), responsible businesses try to encourage responsible behavior in their customers as well. It’s a gesture that is beautiful in its simplicity – In Vino is asking its customers to use its products responsibly. My previous post (the Deem Cares initiative) also focused on a small business taking steps towards corporate responsibility, so this is another good example of how CSR is not limited to the big businesses.

Here’s a home-made shot of the alcohol test. In Vino will definitely be seeing more of me :)


This entry was posted in Case Studies, CSR in Armenia.

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