A brilliant CSR initiative from eBay – the eBay box!

This is truly an excellent initiative.  Think about it – eBay is a huge name and is responsible for thousands of boxes being shipped from one end of the globe to the other, on a daily basis.  This is an important issue in their value chain and the company’s team has come up with an excellent initiative to add a measure of sustainability to this – the eBay box!

In addition to being especially designed to encourage reuse, the company will also allow users to see data on the top traveled boxes and the aggregate positive impact on the environment as a result of the reuse of this box.  Who wouldn’t want to be a part of this?

Read more about this initiative on the company’s Green Team site or this article from  the MIT Sloan Management Review.  Too lazy to read?  Watch the clip below.

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