Where’s the evidence that CSR works? Here!

For those of you out there who are skeptical about the importance of CSR and need research findings to convince you, the Network for Business Sustainability has published a list of the Top 10 CSR Research Findings of 2010.

Some of these studies go some distance in contributing to the debate between those who say that CSR is crucial to companies and those who think that it is just a “fluffy” distraction from the main task, which is profit maximization.  While there are a lot of case studies out there that highlight the importance of CSR, research in the good old-fashioned scientific way (especially when it covers a number of companies or a number of years of work) could do a lot to convert the undecided masses out there.  These studies are among the best from last year.

Among other interesting findings, the research suggests that –

  • innovative firms engaging in CSR have more satisfied customers
  • staff need to be actively informed about a company’s CSR activities and engaged
  • when given a choice of 2 equally good quality products, 3 out of 5 customers would spend more for the one that is ethically sourced
  • company executives are more likely to commit to CSR initiatives if they are further in the future than if they require immediate action

…and more!  Read more about the Top 10 CSR Research Findings of 2010.

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